Short version: Blueprint Income has the most polished online experience in the category and is owned by MassMutual. My Annuity Store shops a far broader carrier panel (90+ vs. roughly 30), keeps its producers in-house, and never resells leads. Choose Blueprint for a guided, design-led flow; choose us for the widest rate comparison and a licensed producer who works more carriers.
At a Glance
| Blueprint Income | My Annuity Store | |
|---|---|---|
| Carrier panel | ~30 carriers (curated) | 90+ carriers |
| Who you work with | In-house, FINRA-registered reps | In-house licensed producers |
| Ownership | MassMutual subsidiary (since 2021) | Independent |
| Lead reselling | No | No |
| Live rate tables | Estimated income shown; guided flow | Live MYGA / FIA / SPIA tables, refreshed every 6 hrs |
| Product range | Fixed & income annuities | MYGA, FIA, SPIA, DIA, LTC-hybrid |
| Online experience | Best-in-class, design-led | Utilitarian, rate-first |
Where Blueprint Income Wins
We’ll say it plainly: Blueprint Income has the cleanest online annuity experience anywhere. The site walks you through scenarios in clear language and shows estimated income before you ever talk to a person. If polish and a guided, low-friction flow matter most to you, that’s a real advantage, and being a MassMutual subsidiary gives some buyers added peace of mind. The trade-off is a curated panel of about 30 carriers, deliberately smaller in exchange for simplicity.
Where My Annuity Store Wins
If your goal is the broadest possible rate comparison, the carrier count matters. We shop 90+ carriers and publish live MYGA, FIA, and SPIA rate tables you can see before submitting anything. Our producers are in-house and we don’t resell leads, so the person you talk to is the person who places your contract. We also hold appointments with the handful of carriers still willing to issue at ages 86 to 90, which comes up more often than people expect. We’ve placed $120 million+ in premium since 2020.
Choose Blueprint Income if…
A polished, guided online experience matters more to you than maximum carrier breadth, and you value the MassMutual parentage.
Choose My Annuity Store if…
You want the widest rate comparison across 90+ carriers, a licensed producer who shops the full market, and no lead reselling.
Common Questions
Is Blueprint Income or My Annuity Store cheaper?
Neither charges you a fee. Both are paid by the carrier when a contract is placed, and that commission doesn’t change the rate you receive. The price difference comes from which carriers each can access and the specific contract you choose.
Does a bigger carrier panel actually get me a better rate?
Often, yes. The top of the rate table changes weekly and isn’t always the same carrier. A broader panel means more chances to land on whichever carrier is pricing most aggressively for your term and state at the moment you buy.
Whichever direction you lean, read the fine print first. The NAIC’s Buyer’s Guide to Fixed Deferred Annuities and FINRA’s annuities overview are free, unbiased resources worth reviewing before you buy.
