Short version: AnnuityAdvantage (founded by Ken Nuss in 1999) is one of the longest-running independent annuity brokerages online, with deep institutional knowledge and a broad MYGA panel. My Annuity Store offers the same breadth, comparing rates from 90+ top annuity companies in the My Annuity Store Rate Marketplace, with more modern tooling: live rate tables refreshed every six hours, calculators, and an AI research assistant. Choose AnnuityAdvantage for its long track record; choose us for the same rate breadth with live, modern tools.
At a Glance
| AnnuityAdvantage | My Annuity Store | |
|---|---|---|
| Founded | 1999 (Ken Nuss) | 2020 |
| Carrier panel | Dozens of carriers | 90+ carriers |
| Who you work with | In-house team | In-house licensed producers |
| Rate visibility | Public rate listings & carrier directory | Live MYGA / FIA / SPIA tables, refreshed every 6 hrs |
| Tools | Rate listings; calculators | Live tables, calculators, AI research assistant |
| Product range | Fixed, MYGA, FIA, immediate | MYGA, FIA, SPIA, DIA, LTC-hybrid |
| Lead reselling | No | No |
Where AnnuityAdvantage Wins
Longevity counts for something in this business. AnnuityAdvantage has been doing this since 1999, and that depth of institutional knowledge is real. It’s a frequent and well-earned recommendation among experienced MYGA buyers. Its publicly listed carrier directory and straightforward rate listings make it an easy research stop.
Where My Annuity Store Wins
We bring the same carrier breadth, 90+ carriers, with more modern tooling on top. Our live fixed annuity rate tables pull from carrier feeds and refresh every six hours, so the rates you see are current to the day, not a periodically updated list. Add our calculators and AI research assistant, plus a slightly wider product set (SPIAs, DIAs, and LTC-hybrids alongside the fixed lineup), and you get the same depth with a faster, more current research experience.
Choose AnnuityAdvantage if…
You value a long-established, phone-first brokerage with decades of MYGA experience and a simple public rate directory.
Choose My Annuity Store if…
You want the same carrier breadth with live, six-hour-refreshed rate tables and modern research tools.
Common Questions
Does a newer brokerage mean less experience?
The store launched in 2020, but our producers are licensed professionals, and our founder has worked in the annuity industry since 2005. What’s newer is the technology, including live rate feeds and research tools, not the licensing or carrier relationships behind your contract.
How current are the rates on each site?
Our tables refresh every six hours from carrier feeds. Any rate listing is only as useful as it is current, so always confirm the live rate before you apply, with either brokerage.
Whichever direction you lean, read the fine print first. The NAIC’s Buyer’s Guide to Fixed Deferred Annuities and FINRA’s annuities overview are free, unbiased resources worth reviewing before you buy.
